The most important part about SEO is on page SEO.
If you can clearly identify what your website is about to Google then it’s gonna be that much easier for your website to rank for the keywords that you choose.
On page SEO is nothing but a following a checklist.
If you follow this checklist you’re going to get great results every single time.
Now keep in mind that only 25% of SEO is on page and 75% is off page SEO with getting backlinks from sources such as:
- Business Citations
- Social Profiles
- Branded Links
- Map Embeds
- Web 2.0 accounts
- and more
But it doesn’t make a difference how strong that 75% is if the 25% is in optimize an optimal.
Here are the Five Rules of On Page SEO for Proper Rankings
Rule Number One – Have Your Keyword in Your Domain or URL
Exact match domains work very well regardless of a Google tells you.
But I also know that your company probably doesn’t have your product or service inside the company‘s name.
What do you do in case you don’t have your keyword in your domain like we do?
You create service and products pages with your keyword in the slug.
The slug is whatever comes after the .com.
For example, the slug for this URL https://www.magicinseoservices.com/hawaii-seo is hawaii-seo.
So if we were going to offer pay per click services in the future, then we would make sure that the slug in the URL would have pay per click in it… like this: https://www.magicinseoservices.com/hawaii-pay-per-click.
Rule Number Two – Have Your Keyword in Your Page Title
Your webpage title is just that the title.
It is also the blue link that comes up in the Google search engines results page.
If you have your key word embedded within the title, that sends another huge ranking signal to Google because that is the title of the actual page so therefore Google understands that that page has got to do with whatever that keyword is.
Rule Number Three – Keyword in H Tags
If you don’t know what an H tag is it is basically a line of code that lets the search engines know what the headings of a page are… these are normally the subheadlines throughout the page.
So your title is the main headline and your H tags are supporting headlines to your main title.
Take this page for example…
Title: Five Rules of On Page SEO Optimization
H tags are the subheadlines in this article.
All of the rules are H tags.
In fact, they’re all H3 tags.
Rule Number Four – Keyword in the Description
When you are making a webpage or a blog post, there’s always a box for you to leave a description on what the page is about.
This description is what comes up in the Google search results right under the page title.
By having your keyword in the meta description, it sends another ranking signal to Google that your page has to do with your keyword.
Rule Number 5 – Keyword in the Content
Now this one is a tricky one because you know this is where people tend to overdo it and my thing is always just be natural when you’re writing.
If you have your keyword in the URL, if you have your keyword in the title of the page, if you have your keyword in your H tags and if you have your keyword in your meta description, then mentioning your keyword maybe 2-3 times throughout your content will be good.
If you overdo this and start stuffing your keyword in ever 3-4 sentences, then it doesn’t matter how well optimized the other four rule are… because ii looks and reads unnatural and Google will penalize you for it.
My advice is just just to talk naturally just to write naturally as if your prospect was right in front of you.
And think of whatever questions they ask and how you would answer them.
you wouldn’t keyword stuff a conversation so why would you do it in print?
In Conclusion to the Five Rules of On Page SEO To Rank Faster Than Your Competitors
SEO is not a black hat tactic and is not doing anything illegal.
You’re simply just giving Google what it wants.
You have to understand that Google is a business it lives and dies on the search engine because of Google Ads.
If Google does not give its users what it wants then people will go to the competitors such as Bing and DuckDuckGo.
You have to understand google makes all of its money on Google Ads (formally AdWords) which is inside of their search engine and they want to give us the best possible user experience that we can get.
Out of all the years of digital marketing and running millions of dollars of pay per click campaigns and ranking hundreds and hundreds and hundreds of websites, I’ve noticed there is one metric that’s always consistent.
And that metric is the time on site.
If you look at your Google and lyrics I guarantee you that your organic traffic is on your site longer than any other source of traffic there is.
And why is that?
Because all of the hot buyers who are ready to buy or on Google they are not on social media.
Social media is extremely important however that is not what your buyers are at.
Social media is interruption marketing because people go to social media for that for socializing to hang out they don’t go there because they’re looking for products or services.
That’s what they go to Google for.
If you don’t believe me what do you do?
If you wanted to get your nails done or you wanted to get a haircut would you open up Instagram and Facebook or Snapchat and start searching to see what’s near you or would you go to google and find the nearest barbershop or nail salon that’s going to service you?
Exactly…. Google is were all the hot buyers are and you should have your website on page optimized for the search engines to capitalize off of that traffic!
What are you waiting for?
Contact your local Hawaii SEO provider to start growing your business today!